Role Staff Writer Published The American Genius · November 2020 About the piece A practical editorial piece exploring ways brands could improve Snapchat ad performance during the holiday shopping season. I translated platform recommendations and advertising best practices into 10 actionable tips marketers could use to strengthen engagement and connect with shoppers. The work The […]
Role Staff Writer Published The American Genius · June 2021 About the piece An editorial feature exploring mmhmm, a virtual presentation platform designed to make video calls and presentations more engaging. I looked at how the platform gives users more creative control over how they present information and connect with audiences in an increasingly virtual […]
Role Staff Writer Published The American Genius · January 2021 About the piece An editorial news story covering Godiva’s decision to close its U.S. and Canadian brick-and-mortar stores during the pandemic. I took a broader look at the shift toward online shopping and what changing consumer habits meant for a legacy retail brand. The work […]
Role Staff Writer Published The American Genius · May 2021 About the piece I researched and wrote this article about a partnership between the National Association of Realtors and AARP to bring livability data into the homebuying experience. I broke down how the Livability Index works and what the new integration could mean for buyers […]
Role Lead Copywriter Published Intuit Blog · June 2025 About the piece I wrote this profile about Giovani, a high school senior whose experience with the Intuit Food Truck Program helped turn his passion for cooking into plans for a future in the culinary industry. I shaped his personal story around the real-world business skills […]
ROLE Lead Copywriter PUBLISHED Intuit Blog · November 2024 ABOUT THE PIECE I wrote this story highlighting chef and entrepreneur Phillip Esteban’s return to his alma mater, where he shared his experience with students participating in Intuit for Education’s Food Truck Program. The article connects his personal journey with the program’s larger goal of giving […]