Role Staff Writer Published The American Genius · November 2020 About the piece A practical editorial piece exploring ways brands could improve Snapchat ad performance during the holiday shopping season. I translated platform recommendations and advertising best practices into 10 actionable tips marketers could use to strengthen engagement and connect with shoppers. The work The […]
Role Staff Writer Published The American Genius · June 2021 About the piece An editorial feature exploring mmhmm, a virtual presentation platform designed to make video calls and presentations more engaging. I looked at how the platform gives users more creative control over how they present information and connect with audiences in an increasingly virtual […]
Role Staff Writer Published The American Genius · January 2021 About the piece An editorial news story covering Godiva’s decision to close its U.S. and Canadian brick-and-mortar stores during the pandemic. I took a broader look at the shift toward online shopping and what changing consumer habits meant for a legacy retail brand. The work […]
Role Staff Writer Published The American Genius · May 2021 About the piece I researched and wrote this article about a partnership between the National Association of Realtors and AARP to bring livability data into the homebuying experience. I broke down how the Livability Index works and what the new integration could mean for buyers […]