Selected Work

Case Studies

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Campaign MessagingClient JourneyContent HierarchyCreative Direction

Creating a connected story for Intuit Accountants

Partnering with visual design to create a cohesive campaign concept where messaging and visual direction worked together from the start.

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Content OperationsContent StrategyInformation ArchitectureUX Writing

Education Resource Center

Transforming scattered educational content into a centralized, scalable experience that made resources easier to find and publish.

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Content StrategyCTA StrategyPage HierarchyUX Writing

Intuit Accountants Homepage

Simplifying a complex product ecosystem through clearer messaging, page hierarchy, and intentional customer paths.

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